Hey there, you brilliant service provider. Let me guess: you’re awesome at what you do. You love it, and frankly you’ve done it so many times you could do it with your eyes closed (I mean, you wouldn’t, but you could). There’s a problem, though. But it’s not you—it’s them. The clients you’re booking. It’s […]
Every business owner wants to have their own website. It’s exciting! It’s your piece of internet real estate. And it’s a place for you to show off what you do, to share your message, and to reach out to new clients. But here’s the thing: I don’t believe a website is necessarily a good investment […]
I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]
If you want to grow a service-based business that stands out in the marketplace, attracts perfect-fit clients, and helps you make great money doing what you love, you need a clear brand voice. Once you’ve established what your business is, who you serve and what you stand for, developing your brand voice and using it […]
If you’re a service-based entrepreneur, selling your services is part of the job description. But for some of you, just the word “selling” and “sales” can make your skin crawl. Maybe you’ve had some bad experiences with salespeople, or perhaps you feel like your personality is a barrier to being a good salesperson. We all […]
You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]
Customize these scripts for your email list, social media, or sales page—totally free.
