A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

As a website copywriter, I obviously make money when clients decide it’s time to get a new website. So I want to start this post with a disclaimer: I genuinely DO NOT want you to invest in a new website until it’s the right time. Check out this blog post on the 3 things I […]

photo of two women holding laptops with text that says "7 signs it's time for a new website"

Hey there, you brilliant service provider. Let me guess: you’re awesome at what you do. You love it, and frankly you’ve done it so many times you could do it with your eyes closed (I mean, you wouldn’t, but you could). There’s a problem, though. But it’s not you—it’s them. The clients you’re booking. It’s […]

woman sitting on counter with open notebook under the text 10 reasons you aren't booking your ideal clients

Does your business have a clear and consistent brand message? I work with a lot of different types of businesses. One common struggle I’ve seen time and time again is the difficulty of nailing down ONE core brand message. What do I mean by a core brand message? I mean a single statement that defines […]

Chelsea Sherman Copywriting from Brett Tubbs on Vimeo.   My Love For Story Started Early Have you ever had something you NEEDED to do? Like… deep down in your bones, you could feel it stirring, and if you didn’t let it out you’d combust. For me, that thing is telling stories. It’s taking pen to […]

woman facing away sits at a computer on an outdoor deck

Every business owner wants to have their own website. It’s exciting! It’s your piece of internet real estate. And it’s a place for you to show off what you do, to share your message, and to reach out to new clients. But here’s the thing: I don’t believe a website is necessarily a good investment […]

woman in hat sitting at a long table with open laptop

Feel like your business’s messaging is all over the place?If you feel that way, chances are your audience does too.Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience.Maybe you have a lot of ideas, but you don’t feel like you […]

build your brand voice text under coffee mug photo

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

woman typing on laptop with phone nearby on desk

For entrepreneurs, creating valuable content is an important part of a strong marketing strategy. It’s also time-consuming. So, when you spend hours working on a blog post, article or video, and it doesn’t get the traffic you hoped for, it’s super disappointing. One way to avoid this problem is to focus on creating high-value evergreen […]

woman sitting at desk looking at cell phone

If you want to grow a service-based business that stands out in the marketplace, attracts perfect-fit clients, and helps you make great money doing what you love, you need a clear brand voice. Once you’ve established what your business is, who you serve and what you stand for, developing your brand voice and using it […]

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If you’re a service-based entrepreneur, selling your services is part of the job description. But for some of you, just the word “selling” and “sales” can make your skin crawl. Maybe you’ve had some bad experiences with salespeople, or perhaps you feel like your personality is a barrier to being a good salesperson. We all […]

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