Building a powerful brand message is the key to attracting clients who are a perfect-fit for your service. But how exactly do you do that? Do you have to sit down and start writing a bunch of messaging from scratch? Thankfully, no. Creating your messaging doesn’t mean starting from zero. Rather, you’re taking what’s true […]

You know you need to work on your brand message to start attracting more perfect-fit clients for your service. But maybe that seems like a daunting task. I totally get that, friend. I’m a professional copywriter, and writing my own brand messaging was a challenge! It can be hard to know where to start. It […]

And >> PSA: YOU are your brand’s greatest asset. Your service-based business is made up of a lot of different parts. There’s your service itself. Then there’s the sales, the marketing, the systems and processes, the client experience. So much goes into making your business work. But the BIGGEST, most important asset of your business? […]

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]

Here are 3 criteria for creating valuable and engaging content for your business that will improve your SEO and encourage your audience to share.