A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If you want to build a brand message that speaks to your perfect-fit clients and helps you grow a profitable business, you have to start by uncovering your brand story. Uncovering your brand story is step 1 of my Build Your Brand Message framework (the foundation of my 1:1 copywriting service, as well as my […]

woman's hand writing in notebook on wood desk

As a website copywriter, I obviously make money when clients decide it’s time to get a new website. So I want to start this post with a disclaimer: I genuinely DO NOT want you to invest in a new website until it’s the right time. Check out this blog post on the 3 things I […]

photo of two women holding laptops with text that says "7 signs it's time for a new website"

Every business owner wants to have their own website. It’s exciting! It’s your piece of internet real estate. And it’s a place for you to show off what you do, to share your message, and to reach out to new clients. But here’s the thing: I don’t believe a website is necessarily a good investment […]

woman in hat sitting at a long table with open laptop

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

woman typing on laptop with phone nearby on desk

If you want to grow a service-based business that stands out in the marketplace, attracts perfect-fit clients, and helps you make great money doing what you love, you need a clear brand voice. Once you’ve established what your business is, who you serve and what you stand for, developing your brand voice and using it […]

woman-sitting-with-ipad-creating-brand-voice

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

Becca Hensley is a plot editor for romance novels. I was excited to write some website copy for her as she launched her new business, Edits in Blue.

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