A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

When my friend Tianna—boudoir photographer and women’s empowerment extraordinaire—decided she was going to put together a retreat to help women embrace their God-given beauty and combat the notion that they’re not enough, I was thrilled to help create content to promote the event. So much thought and care went into the planning and execution of […]

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