You know you need to work on your brand message to start attracting more perfect-fit clients for your service. But maybe that seems like a daunting task. I totally get that, friend. I’m a professional copywriter, and writing my own brand messaging was a challenge! It can be hard to know where to start. It […]

Hey there, you brilliant service provider. Let me guess: you’re awesome at what you do. You love it, and frankly you’ve done it so many times you could do it with your eyes closed (I mean, you wouldn’t, but you could). There’s a problem, though. But it’s not you—it’s them. The clients you’re booking. It’s […]

Every business owner wants to have their own website. It’s exciting! It’s your piece of internet real estate. And it’s a place for you to show off what you do, to share your message, and to reach out to new clients. But here’s the thing: I don’t believe a website is necessarily a good investment […]

Feel like your business’s messaging is all over the place? If you feel that way, chances are your audience does too. Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience. Maybe you have a lot of ideas, but you don’t […]

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]