You know you need to work on your brand message to start attracting more perfect-fit clients for your service. But maybe that seems like a daunting task. I totally get that, friend. I’m a professional copywriter, and writing my own brand messaging was a challenge! It can be hard to know where to start. It […]

Feel like your business’s messaging is all over the place? If you feel that way, chances are your audience does too. Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience. Maybe you have a lot of ideas, but you don’t […]

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

For entrepreneurs, creating valuable content is an important part of a strong marketing strategy. It’s also time-consuming. So, when you spend hours working on a blog post, article or video, and it doesn’t get the traffic you hoped for, it’s super disappointing. One way to avoid this problem is to focus on creating high-value evergreen […]

When my friend Tianna—boudoir photographer and women’s empowerment extraordinaire—decided she was going to put together a retreat to help women embrace their God-given beauty and combat the notion that they’re not enough, I was thrilled to help create content to promote the event. So much thought and care went into the planning and execution of […]

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]