You know you need to work on your brand message to start attracting more perfect-fit clients for your service. But maybe that seems like a daunting task. I totally get that, friend. I’m a professional copywriter, and writing my own brand messaging was a challenge! It can be hard to know where to start. It […]

If you want to build a brand message that speaks to your perfect-fit clients and helps you grow a profitable business, you have to start by uncovering your brand story. Uncovering your brand story is step 1 of my Build Your Brand Message framework (the foundation of my 1:1 copywriting service, as well as my […]

Feel like your business’s messaging is all over the place? If you feel that way, chances are your audience does too. Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience. Maybe you have a lot of ideas, but you don’t […]

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]

There are a lot of aspects about your business to consider when creating messaging for your brand. But one of the most important questions to ask yourself when you’re considering how to position your brand is: what makes me different? No matter your industry, the marketplace is competitive. I’m not the only qualified copywriter in […]