Building a powerful brand message is the key to attracting clients who are a perfect-fit for your service. But how exactly do you do that? Do you have to sit down and start writing a bunch of messaging from scratch? Thankfully, no. Creating your messaging doesn’t mean starting from zero. Rather, you’re taking what’s true […]

Hey there, you brilliant service provider. Let me guess: you’re awesome at what you do. You love it, and frankly you’ve done it so many times you could do it with your eyes closed (I mean, you wouldn’t, but you could). There’s a problem, though. But it’s not you—it’s them. The clients you’re booking. It’s […]

Does your business have a clear and consistent brand message? I work with a lot of different types of businesses. One common struggle I’ve seen time and time again is the difficulty of nailing down ONE core brand message. What do I mean by a core brand message? I mean a single statement that defines […]

You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]