Building a powerful brand message is the key to attracting clients who are a perfect-fit for your service. But how exactly do you do that? Do you have to sit down and start writing a bunch of messaging from scratch? Thankfully, no. Creating your messaging doesn’t mean starting from zero. Rather, you’re taking what’s true […]

If you want to build a brand message that speaks to your perfect-fit clients and helps you grow a profitable business, you have to start by uncovering your brand story. Uncovering your brand story is step 1 of my Build Your Brand Message framework (the foundation of my 1:1 copywriting service, as well as my […]

Does your business have a clear and consistent brand message? I work with a lot of different types of businesses. One common struggle I’ve seen time and time again is the difficulty of nailing down ONE core brand message. What do I mean by a core brand message? I mean a single statement that defines […]

Feel like your business’s messaging is all over the place? If you feel that way, chances are your audience does too. Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience. Maybe you have a lot of ideas, but you don’t […]

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

If you want to grow a service-based business that stands out in the marketplace, attracts perfect-fit clients, and helps you make great money doing what you love, you need a clear brand voice. Once you’ve established what your business is, who you serve and what you stand for, developing your brand voice and using it […]

You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]