A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

And >> PSA: YOU are your brand’s greatest asset. Your service-based business is made up of a lot of different parts. There’s your service itself. Then there’s the sales, the marketing, the systems and processes, the client experience. So much goes into making your business work. But the BIGGEST, most important asset of your business? […]

two women standing side by side, text reads "going beyond the brand: how to make a personal connection with your ideal clients"

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

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