A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

There comes a point for every business owner when they realize they just can’t do everything themselves. And, perhaps more importantly—they don’t want to do it all themselves. Part of the reason you got into business for yourself in the first place was because you wanted to be able to determine the kind of work […]

Of all your top priorities for building a website, would you think to list “copy” at the top? If your answer isn’t a resounding yes, then I really urge you to lean in and allow me to try to change your mind. Because I would assert that—regardless of how visually appealing and user-friendly you make […]

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if […]

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

Here are 3 criteria for creating valuable and engaging content for your business that will improve your SEO and encourage your audience to share.

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