A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If you want to grow a service-based business that stands out in the marketplace, attracts perfect-fit clients, and helps you make great money doing what you love, you need a clear brand voice. Once you’ve established what your business is, who you serve and what you stand for, developing your brand voice and using it […]

woman-sitting-with-ipad-creating-brand-voice

If you’re a service-based entrepreneur, selling your services is part of the job description. But for some of you, just the word “selling” and “sales” can make your skin crawl. Maybe you’ve had some bad experiences with salespeople, or perhaps you feel like your personality is a barrier to being a good salesperson. We all […]

You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]

business owner talking about value proposition to a group of women at a table

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]

As a copywriter for entrepreneurs, I’ve worked with many amazing business owners who are absolutely killing it in their industries. But as I help them create things like blog posts and newsletters and sales pages, I’ve noticed a trend: Many of them don’t have a clear, cohesive identity that serves as the foundation for their […]

There are a lot of aspects about your business to consider when creating messaging for your brand. But one of the most important questions to ask yourself when you’re considering how to position your brand is: what makes me different? No matter your industry, the marketplace is competitive. I’m not the only qualified copywriter in […]

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

There comes a point for every business owner when they realize they just can’t do everything themselves. And, perhaps more importantly—they don’t want to do it all themselves. Part of the reason you got into business for yourself in the first place was because you wanted to be able to determine the kind of work […]

Of all your top priorities for building a website, would you think to list “copy” at the top? If your answer isn’t a resounding yes, then I really urge you to lean in and allow me to try to change your mind. Because I would assert that—regardless of how visually appealing and user-friendly you make […]

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if […]

Get your FREE download of 3 customizable scripts you can use to convert more clients!

free guide

Customize these scripts for your email list, social media, or sales page—totally free.

thank you!