A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if […]

The summer before my sophomore year of high school, I was supposed to read John Steinbeck’s East of Eden and write a report to turn in on the first day of school. When our entire city flooded and the first day of school was delayed by two weeks, I just knew it was Jesus looking […]

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“The path to success is to take massive, determined action.” – Tony Robbins “You, and only you, are ultimately responsible for who you become and how happy you are.” – Rachel Hollis “Success is based off of your willingness to work your ass off no matter what obstacles are in your way.” – David Goggins […]

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

She stopped me there. “Maybe you do.” I’m a deeply introspective person, so I really like to get to the bottom of why I’m feeling the way I do. (I’m one of those weird people who genuinely enjoys having a therapist dig deeper into my emotions with me and getting to the core of why […]

Becca Hensley is a plot editor for romance novels. I was excited to write some website copy for her as she launched her new business, Edits in Blue.

You ever get presented with an opportunity that you’re really excited about, and then pretty much instantly plunge into despair that you’re not enough—good enough, smart enough, qualified enough, whatever—to do it? Just the other day, I was faced with a really amazing opportunity to flex my writing muscles with a new project. At first, […]

Does the Bible offer black and white questions to every question we have, or is it our responsibility to find nuance when it comes to difficult issues?

Here are 3 criteria for creating valuable and engaging content for your business that will improve your SEO and encourage your audience to share.

We live in a society that is quick to “shame” various groups of people. People are criticized over their body type, their sexuality, their political beliefs—pretty much anything it seems. In recent years, mom shaming has come to the forefront of this shame spiral. Everyone seems to have an opinion on exactly how women should […]

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