It’s hard to believe it, but it has officially been 6 weeks since I gave birth to my third tiny human. As if to solidify this reality, we drove my mom back to the airport this weekend. It’s always such a blessed relief when she comes to stay with us, and a steep learning curve […]

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

I don’t think anyone wakes up and says, “Man, I hope today is chaotic.” But all too often, our lives seem to succumb to chaos, don’t they? Maybe it’s because of our job, our kids, our extended families. Maybe it’s—gasp—the consequences of our own actions. Whatever the reason, when the chaos kicks in, it tends […]

There comes a point for every business owner when they realize they just can’t do everything themselves. And, perhaps more importantly—they don’t want to do it all themselves. Part of the reason you got into business for yourself in the first place was because you wanted to be able to determine the kind of work […]

A few weeks ago, the world lost a bright, burning light named Rachel Held Evans. Rachel was an incredible writer and speaker whose influence, particularly on people who felt ostracized by the evangelical community, simply can’t be understated. Her death—and, more specifically, the public response to her death—got me thinking about the incredible impact she […]

Of all your top priorities for building a website, would you think to list “copy” at the top? If your answer isn’t a resounding yes, then I really urge you to lean in and allow me to try to change your mind. Because I would assert that—regardless of how visually appealing and user-friendly you make […]

Confession: I’m an over-committer. If a request comes my way—especially something related to my work, or to helping someone else—I really squint at my calendar to see if I can squeeze it in. I like to feel needed, and asking someone like me to do something is like offering candy to a kid when his […]

When my friend Tianna—boudoir photographer and women’s empowerment extraordinaire—decided she was going to put together a retreat to help women embrace their God-given beauty and combat the notion that they’re not enough, I was thrilled to help create content to promote the event. So much thought and care went into the planning and execution of […]

Jena Lee Nardella is one of the founders of Blood:Water, a nonprofit that started in 2004 to address two major crises in Africa: HIV/AIDS, and clean water. I read her book One Thousand Wells in the weeks leading up to my first trip to Africa with All We Are, and the timing couldn’t have been […]

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if […]