A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

There comes a point for every business owner when they realize they just can’t do everything themselves. And, perhaps more importantly—they don’t want to do it all themselves. Part of the reason you got into business for yourself in the first place was because you wanted to be able to determine the kind of work […]

A few weeks ago, the world lost a bright, burning light named Rachel Held Evans. Rachel was an incredible writer and speaker whose influence, particularly on people who felt ostracized by the evangelical community, simply can’t be understated. Her death—and, more specifically, the public response to her death—got me thinking about the incredible impact she […]

Of all your top priorities for building a website, would you think to list “copy” at the top? If your answer isn’t a resounding yes, then I really urge you to lean in and allow me to try to change your mind. Because I would assert that—regardless of how visually appealing and user-friendly you make […]

Confession: I’m an over-committer. If a request comes my way—especially something related to my work, or to helping someone else—I really squint at my calendar to see if I can squeeze it in. I like to feel needed, and asking someone like me to do something is like offering candy to a kid when his […]

When my friend Tianna—boudoir photographer and women’s empowerment extraordinaire—decided she was going to put together a retreat to help women embrace their God-given beauty and combat the notion that they’re not enough, I was thrilled to help create content to promote the event. So much thought and care went into the planning and execution of […]

Jena Lee Nardella is one of the founders of Blood:Water, a nonprofit that started in 2004 to address two major crises in Africa: HIV/AIDS, and clean water. I read her book One Thousand Wells in the weeks leading up to my first trip to Africa with All We Are, and the timing couldn’t have been […]

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if […]

Growing up, I was always that super eager kid who loved school. My mom says I used to cry if there was a holiday and we didn’t have school. But somewhere around middle school, that eagerness faded a bit. I still did well in school, but I found myself far less interested in performing tasks […]

“The path to success is to take massive, determined action.” – Tony Robbins “You, and only you, are ultimately responsible for who you become and how happy you are.” – Rachel Hollis “Success is based off of your willingness to work your ass off no matter what obstacles are in your way.” – David Goggins […]

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

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