A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If that’s you, I want to first extend some encouragement. Remote work certainly has its advantages, but it can also be a challenge. If you’ve felt like you’ve been on the struggle bus since you started working from home, don’t worry. You’re not the only one who feels this way, and no, you’re NOT a […]

So in this episode, they juxtapose a man who gave his mother a dozen roses back in the 1500s, with another man who did the same action in 2009. The man in the 1500s picked the roses and walked over to give them to his mother—he gained points. But the 21st century man LOST points […]

As a copywriter for entrepreneurs, I’ve worked with many amazing business owners who are absolutely killing it in their industries. But as I help them create things like blog posts and newsletters and sales pages, I’ve noticed a trend: Many of them don’t have a clear, cohesive identity that serves as the foundation for their […]

There are a lot of aspects about your business to consider when creating messaging for your brand. But one of the most important questions to ask yourself when you’re considering how to position your brand is: what makes me different? No matter your industry, the marketplace is competitive. I’m not the only qualified copywriter in […]

It’s hard to believe it, but it has officially been 6 weeks since I gave birth to my third tiny human. As if to solidify this reality, we drove my mom back to the airport this weekend. It’s always such a blessed relief when she comes to stay with us, and a steep learning curve […]

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

I don’t think anyone wakes up and says, “Man, I hope today is chaotic.” But all too often, our lives seem to succumb to chaos, don’t they? Maybe it’s because of our job, our kids, our extended families. Maybe it’s—gasp—the consequences of our own actions. Whatever the reason, when the chaos kicks in, it tends […]

There comes a point for every business owner when they realize they just can’t do everything themselves. And, perhaps more importantly—they don’t want to do it all themselves. Part of the reason you got into business for yourself in the first place was because you wanted to be able to determine the kind of work […]

A few weeks ago, the world lost a bright, burning light named Rachel Held Evans. Rachel was an incredible writer and speaker whose influence, particularly on people who felt ostracized by the evangelical community, simply can’t be understated. Her death—and, more specifically, the public response to her death—got me thinking about the incredible impact she […]

Of all your top priorities for building a website, would you think to list “copy” at the top? If your answer isn’t a resounding yes, then I really urge you to lean in and allow me to try to change your mind. Because I would assert that—regardless of how visually appealing and user-friendly you make […]

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