A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

You know you need to work on your brand message to start attracting more perfect-fit clients for your service. But maybe that seems like a daunting task. I totally get that, friend. I’m a professional copywriter, and writing my own brand messaging was a challenge! It can be hard to know where to start. It […]

If you want to build a brand message that speaks to your perfect-fit clients and helps you grow a profitable business, you have to start by uncovering your brand story. Uncovering your brand story is step 1 of my Build Your Brand Message framework (the foundation of my 1:1 copywriting service, as well as my […]

woman's hand writing in notebook on wood desk

And >> PSA: YOU are your brand’s greatest asset. Your service-based business is made up of a lot of different parts. There’s your service itself. Then there’s the sales, the marketing, the systems and processes, the client experience. So much goes into making your business work. But the BIGGEST, most important asset of your business? […]

two women standing side by side, text reads "going beyond the brand: how to make a personal connection with your ideal clients"

As a website copywriter, I obviously make money when clients decide it’s time to get a new website. So I want to start this post with a disclaimer: I genuinely DO NOT want you to invest in a new website until it’s the right time. Check out this blog post on the 3 things I […]

photo of two women holding laptops with text that says "7 signs it's time for a new website"

Hey there, you brilliant service provider. Let me guess: you’re awesome at what you do. You love it, and frankly you’ve done it so many times you could do it with your eyes closed (I mean, you wouldn’t, but you could). There’s a problem, though. But it’s not you—it’s them. The clients you’re booking. It’s […]

woman sitting on counter with open notebook under the text 10 reasons you aren't booking your ideal clients

Does your business have a clear and consistent brand message? I work with a lot of different types of businesses. One common struggle I’ve seen time and time again is the difficulty of nailing down ONE core brand message. What do I mean by a core brand message? I mean a single statement that defines […]

Chelsea Sherman Copywriting from Brett Tubbs on Vimeo.   My Love For Story Started Early Have you ever had something you NEEDED to do? Like… deep down in your bones, you could feel it stirring, and if you didn’t let it out you’d combust. For me, that thing is telling stories. It’s taking pen to […]

woman facing away sits at a computer on an outdoor deck

Every business owner wants to have their own website. It’s exciting! It’s your piece of internet real estate. And it’s a place for you to show off what you do, to share your message, and to reach out to new clients. But here’s the thing: I don’t believe a website is necessarily a good investment […]

woman in hat sitting at a long table with open laptop

Feel like your business’s messaging is all over the place?If you feel that way, chances are your audience does too.Sure, you’ve got a business—you’re working, you’re serving clients. But you aren’t consistently sharing a clear vision that is resonating with your target audience.Maybe you have a lot of ideas, but you don’t feel like you […]

build your brand voice text under coffee mug photo

I talk frequently about the importance of building a brand voice that reflects your values and helps you build brand recognition with your ideal clients. But maybe you’re worried about what might happen once you do that. If you create a brand voice that’s distinctive to you and speaks to your ideal clients, won’t that […]

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