A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If you’re a service-based entrepreneur, selling your services is part of the job description. But for some of you, just the word “selling” and “sales” can make your skin crawl. Maybe you’ve had some bad experiences with salespeople, or perhaps you feel like your personality is a barrier to being a good salesperson. We all […]

You can’t get far into creating your brand messaging before coming across the question of value. The value of your service is the specific, tangible result your clients will experience when they work with you. Thus, communicating the value of your service requires you to ask this question: Why should your ideal client hire you? […]

business owner talking about value proposition to a group of women at a table

Ah, the email list opt-in. We hear about it all the time, right? If you run a service-based business, you need to create an opt-in to get people in the proverbial door—AKA, onto your email list—so you can engage with them and encourage them to work with you. So you need an opt-in. Where do […]

If that’s you, I want to first extend some encouragement. Remote work certainly has its advantages, but it can also be a challenge. If you’ve felt like you’ve been on the struggle bus since you started working from home, don’t worry. You’re not the only one who feels this way, and no, you’re NOT a […]

So in this episode, they juxtapose a man who gave his mother a dozen roses back in the 1500s, with another man who did the same action in 2009. The man in the 1500s picked the roses and walked over to give them to his mother—he gained points. But the 21st century man LOST points […]

As a copywriter for entrepreneurs, I’ve worked with many amazing business owners who are absolutely killing it in their industries. But as I help them create things like blog posts and newsletters and sales pages, I’ve noticed a trend: Many of them don’t have a clear, cohesive identity that serves as the foundation for their […]

There are a lot of aspects about your business to consider when creating messaging for your brand. But one of the most important questions to ask yourself when you’re considering how to position your brand is: what makes me different? No matter your industry, the marketplace is competitive. I’m not the only qualified copywriter in […]

It’s hard to believe it, but it has officially been 6 weeks since I gave birth to my third tiny human. As if to solidify this reality, we drove my mom back to the airport this weekend. It’s always such a blessed relief when she comes to stay with us, and a steep learning curve […]

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

I don’t think anyone wakes up and says, “Man, I hope today is chaotic.” But all too often, our lives seem to succumb to chaos, don’t they? Maybe it’s because of our job, our kids, our extended families. Maybe it’s—gasp—the consequences of our own actions. Whatever the reason, when the chaos kicks in, it tends […]

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