If you want to build a brand message that speaks to your perfect-fit clients and helps you grow a profitable business, you have to start by uncovering your brand story.
Uncovering your brand story is step 1 of my Build Your Brand Message framework (the foundation of my 1:1 copywriting service, as well as my program that launches this fall).
What is your brand story?
Maybe you’re wondering: what is this brand story you speak of? And how do I uncover it?
As a service-based business owner, your goal is to connect with your potential clients, establish rapport with them, and eventually help them by providing them with your service. In order to make that happen, you have to have a CLEAR and COMPELLING message to share with your perfect-fit clients – one that reaches them in a personal way and convinces them that YOU are the person to help them solve their problem.
I believe the best way to start crafting that message is by starting with YOUR story. Here’s why:
There are plenty of service professionals who offer something similar to you. In our hyper connected world, there are more options available than ever. So if you want to stand out, if you want to serve great clients and grow your business, you have to differentiate yourself.
The great news is this: there is only one you. Your unique combination of character traits, experience, skills and passions is unrepeatable. No one else possesses exactly these things in exactly the way that you do. This is your advantage.
And this is what you discover when you uncover your brand story.
But what if I don’t have an interesting story?
You might think there’s nothing special about your story, or it’s not interesting enough to matter to your audience.
I promise you this simply isn’t true.
If you’ve made it to a point in your life where you’ve gained enough knowledge, skills and experience to start a business, with the mission of helping others solve a problem, then you, my friend, are interesting. You have a story to tell. It’s just a matter of pulling the pieces together and incorporating them into a message that is clear, compelling and uniquely yours.
Get started uncovering your brand story
Want to learn more about uncovering your brand story and building your brand message?
[…] First off, what exactly is brand story? Your brand story is simply the unique and powerful story behind your brand. Learn more about the importance of your brand story in this post. […]
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