A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

If you’re an entrepreneur, you’ve undoubtedly heard the term “content marketing” tossed around a few times. It’s become something of an industry buzzword in recent years. But what exactly IS content marketing, and how is it important to your business strategy? Content marketing is the creation and distribution of valuable, relevant content to your audience. […]

I don’t think anyone wakes up and says, “Man, I hope today is chaotic.” But all too often, our lives seem to succumb to chaos, don’t they? Maybe it’s because of our job, our kids, our extended families. Maybe it’s—gasp—the consequences of our own actions. Whatever the reason, when the chaos kicks in, it tends […]

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