A little bit of everything: thoughts on copywriting, branding, business & life.

The Chelsea Sherman Blog

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it […]

She stopped me there. “Maybe you do.” I’m a deeply introspective person, so I really like to get to the bottom of why I’m feeling the way I do. (I’m one of those weird people who genuinely enjoys having a therapist dig deeper into my emotions with me and getting to the core of why […]

Becca Hensley is a plot editor for romance novels. I was excited to write some website copy for her as she launched her new business, Edits in Blue.

You ever get presented with an opportunity that you’re really excited about, and then pretty much instantly plunge into despair that you’re not enough—good enough, smart enough, qualified enough, whatever—to do it? Just the other day, I was faced with a really amazing opportunity to flex my writing muscles with a new project. At first, […]

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