Category Archives: Creative Content Tips

Why Your Website Copy is Important—And How a Website Audit Can Help Improve It

When you think about creating a great website for your business, what aspects do you see as most important? Is it having a beautiful design? Or creating a really amazing user experience? Maybe eye-catching photos? Of all your top priorities for building a website, would you think to list “copy” at the top? If your…

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So You Want to Start a Blog?

“Should I Start a Blog?” I hear this question a lot, from potential clients and sometimes from friends who know what I do for a living. My first response is usually, “Do you want to start a blog?” I ask this because, honestly, blogging is work. It’s time-consuming, and it requires dedication and consistency if…

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How to Craft a Compelling About Page for Your Website

One of the website pages many business owners struggle to create content for is the About page. I haven’t figured out exactly why this is, but I have some guesses. Although the creator or owner of a company obviously knows their story and the ins and outs of their business better than anyone else, it…

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